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How To Choose An F&I School?

Choosing the right F&I program can be a difficult decision. In this article, we examine what F&I School is best for you.

Dealer F&I University Overview

We are often asked about other F&I programs and how they compare to our F&I School. That’s why we’ve put together a quick overview of Shaka Dyson’s Dealer F&I University, to compare with the F&I Certification offered by Finance Manager Training. 

Both programs are well-known choices for dealership professionals looking to boost their career and potentially earn more money. But there are distinct differences that must be considered so you can make the right call for your needs. Please note, we are not affiliated with Dealer F&I University in any way.

What Is Dealer F&I University?

Operated by Shaka Dyson Enterprises, there are three packages to choose from: A Virtual On-Demand course (for Beginner and Advanced F&I Managers), an Onsite F&I Excellence Course, and an Advanced F&I Certification.  

Per the Dealer F&I University website, the various offerings strive to move the student away from “old results, old habits, and old approaches." Instead, the goal is to teach “new, modern skills, training, knowledge, and abilities.”  

How does Dealer F&I University work?

Dealer F&I University works in a similar fashion to Finance Manager Training in that their primary F&I Training packages are offered online.

There are three websites that offer Dealer F&I University services - The Shaka Dyson University website, The Dealer F&I University Website and a standalone website called DealerFIU.

Shaka Dyson is the trainer for Dealer F&I University and is well known within the F&I Landscape. Mr. Dyson offers in-person training but the websites are unclear on how to sign up or if there are any upcoming classes.

The site doesn’t offer explicit details on what you’ll get for your money, but does list “Excellence Courses, Closing Strategies, Advanced F&I Closes, Advanced Service Contract Closes, plus Shaka Dyson Live.” 

Please Note: We are not affiliated with Dealer F&I University or Shaka Dyson in any way. This comparison article was made per 16 C.F.R. § 14.15(b)-(c), which allows comparisons of products and services.

sign up for F&I Certification

How Much Does Dealer F&I University Charge?

Dealer F&I University offers four different packages - two for individuals and two for dealerships.

The packages offered by Dealer F&I University (as of February 2022) are:

  • 12 Month Individual F&I Training (one payment option): $995.00
  • 12 Month Individual F&I Training (monthly payment option): $99 per month + Additional $198.00 one-time set-up fee ($1,386 total)
  • 12 Month Dealership F&I Virtual Training: $695 per month X 12 months + Additional $198.00 one-time set-up fee ($8,538 total)
  • 24 Month Dealership F&I Virtual Training: $495 per month X 24 months ($11,880 total)

The monthly individual option includes a minimum time commitment of 12 months. This means that once you sign up for a monthly program, you must remain committed to paying for the program for at least the next 12 monthly installments. No cancellations are available according to the Terms & Conditions.

What is the Process to Sign Up?

Signing up is done entirely online. Depending on which Shaka Dyson website you choose, the process will be slightly different.

For example, if you purchase through the Shake Dyson Enterprises website, you will be re-directed to a platform called KnowledgeLinkTV to complete your sign-up process. 

However, if you purchase through the DealerFIUniversity.com - you will then be redirected to DealerFIU.com, where Paypal is the only checkout option.

We didn’t notice any details on how to sign up for in-person training or the Advanced F&I Certification referenced on the Shaka Dyson Enterprise site.

Is Dealer F&I University a Licensed School?

Dealer F&I University is not licensed or accredited as a school. Non-licensed institutions are not authorized to grant degrees or diplomas of any kind in most states.


Given Shaka Dyson’s 20+ years of experience in the automotive industry and his laudable record as a trainer,  we think it is fair to say that Dealer F&I University is a good resource. However, the course is not licensed as a school and does not include Job Placement Assistance.

If you’re looking for a licensed F&I school with a comprehensive course on everything F&I, including F&I Contracts, Advanced Closes, Software, Lender Selection, and that includes Job Placement Assistance, then Finance Manager Training is your go-to option.

This comparison article was made per 16 C.F.R. § 14.15(b)-(c), which allows comparisons of products and services.

Finance Manager Training F&I Certification

The F&I Certification provided by Finace Manager Training focuses on teaching salespeople and others who want to become a finance manager, how to do the F&I job from the comfort of their home. 

Finance Manager Training covers everything from the beginning basics, all the way to advanced F&I Topics, Laws, Compliance and more.

F&I closers training school

Online F&I Certification!

Learn on your own time and at your own pace, from the comfort of your home or office.